You need a social media strategy – don’t let anyone tell you any different.
And we’re not talking about posting a cute cat video once a week on Facebook with the hope that your customers think you’re as adorable as said cat. You need to figure out where your target audience (you do know who that is, right?) is hanging out on the internet – is it Twitter, Facebook, Instagram, or some other online nook you’re not yet aware of?
We also need to make sure your brand message is one that will resonate with your target market on social media. What information are they looking for? What problem can you solve for them? And where do they want to find the solution? Finally, we’ll uncover which social media channels are the best match for your website’s conversion process.
The real goal is to get a consistent traffic of visitors headed to your site so we want to make certain that we’re catching your target at time when they’re likely to buy and make it easy for them to do so, wherever they are.